INDIANAPOLIS — The ratings numbers were not all in yet, but Indiana credit unions said they reaped plenty of positive response to Super Bowl ads and promotions as a result of the Indianapolis Colts' victory in Super Bowl XLI.
"We're happy and tired," declared a weary Michael Woehnker, vice president-marketing at MidWest America Credit Union in Fort Wayne, which enjoyed a big ratings boost from two separate CU ads that ran at the end of the third quarter and in a post-game spot on the local CBS affiliate.
"We got to promote our first mortgage program, something that we've needed to make the public aware of," said Woehnker.
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