Targeted Hispanic Marketing Spending to Increase

MCLEAN, Va. — An Association of Hispanic Advertising Agencies survey finds that corporate ad spending targeting the Hispanic market is on the rise.

In 2007, more than 30% of respondents are predicting budget growth of more than 10%. Respondents cited the 2000 Census data as the most significant milestone attributed to the growth of the more than $5 billion U.S. Hispanic advertising industry.

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