ST. PAUL, Minn. — BECU has piloted a new consumer calling service designed to enhance consumer loyalty and reinforce their brand. DeluxeCallingSM, launched by Deluxe Financial Services, is for use as a first point of contact with new indirect loan customers.
After a consumer is issued a loan from a financial institution, the DeluxeCalling team provides information on the loan terms and service and information about the financial institution's product and service offerings.
"Working closely with Deluxe, we conducted a four-week DeluxeCalling pilot with new loan members and had an overall account conversion rate of more than 10 percent," said Melanie Walsh, director of member care at BECU. "Calls made to new indirect members through the DeluxeCalling service on behalf of us were well-received and successful in building our brand. By proactively contacting these consumers, DeluxeCalling has allowed us to make personal connections, grow revenue and bring in new product leads."
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The $6.5 billion BECU has over 460,000 members and is the largest credit union in the state of Washington. All Washington state residents are eligible to join BECU.
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