Credit unions interested in bowl game title sponsorship may need to come up with a seven-figure sum, according to a May 31, 2002 article written in the San Francisco Business Times.
At the time, an organization funded by the San Francisco Giants baseball team had just received permission from the NCAA to launch a new bowl game, and the group was looking for a title sponsor.
Gary Cavalli, who was Executive Director of the San Francisco Bowl Association at the time, told the Business Times that he expected an $800,000 to $1 million fee for title sponsorship, or between $350,000 and $450,000 for a presenting sponsor.
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