LOWELL, Mass. — M/A-COM Federal Credit Union has passed on some valuable marketing lessons to some Citizen Schools students.
Students learned about credit unions, and marketing principles during the weekly after school program taught by credit union staff. Each week since September, students added on to a promotional campaign for Auto Loans. At the end of the semester eight middle school students pitched the final Auto Loan campaign to credit union senior management and members of the board and supervisory committee.
"This group absolutely amazed me with their presentation. Their public speaking skills and innovative marketing ideas were advanced for their age level. I am so excited the credit union was able to participate with this after school program," said M/A-COM FCU CEO Barbara Frazier
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