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COSTA MESA, Calif. and NEW YORK — To more precisely target consumers’ specific needs and attitudes toward certain financial products, Experian Group Ltd. and First Manhattan Consulting Group have launched a new credit scoring system.

The “Financial Personalities” segmentation and scoring system looks at several types of financial services including credit card, home equity and mortgage. Along with a Financial Personality score for each consumer, a framework reveals critical aspects such as the importance of rates and fees, discipline with finances, perceived financial security and their use of financial products, according to both companies.

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