Thank you for sharing!

Your article was successfully shared with the contacts you provided.

COSTA MESA, Calif. and NEW YORK — To more precisely target consumers’ specific needs and attitudes toward certain financial products, Experian Group Ltd. and First Manhattan Consulting Group have launched a new credit scoring system.

The “Financial Personalities” segmentation and scoring system looks at several types of financial services including credit card, home equity and mortgage. Along with a Financial Personality score for each consumer, a framework reveals critical aspects such as the importance of rates and fees, discipline with finances, perceived financial security and their use of financial products, according to both companies.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.