NEW YORK — Could cardholders ever get wealthy enough that they would no longer need a rewards program to prompt card usage? Apparently they don't, according to American Express.
The card brand known for its high-end cardholders has rolled-out the ultimate rewards program, offering everything from fine jewelry to grand pianos to a Lamborghini lease.
The new American Express "First Collection" rewards are exclusive for its "Platinum" and "Centurion" cardholders. The special "Membership Rewards" program offers 50 high-end rewards in four categories: lifestyle, jewelry, watches and travel.
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"First Collection" rewards range from 20,500 points to 93 million points. Examples of rewards include a Steinway grand piano for 7 million points; Mikimoto pearl and sapphire necklace for 13 million points; and Chopard "Ice Cube Collection" 18K white gold and diamond watch for 93.2 million points.
Initial partners include: Baccarat, Chopard, Davidoff, Eos Airlines, IWC, Lamborghini, Mikimoto, Monarch Billiards, Oberoi Hotels & Resorts, Piaget and Steinway & Sons, the card brand said.
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