Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ROCHESTER, Minn. — The leadership of the $1.2 billion Think Federal Credit Union appears to have adopted an early media strategy in its proposal to members that they should convert their credit union to a mutual bank. Even though the CU has not yet completed the ballot review process with NCUA, the paper took out a full-page advertisement in the Post-Bulletin, a local paper in Rochester. The advertisement took the form of an open letter to members and appeared to closely mimic the CU’s original letter on the topic. It also appeared to attempt to short circuit member opposition to the change by urging members to contact the credit union to address any “misconceptions” that they may have.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.