Thank you for sharing!

Your article was successfully shared with the contacts you provided.

NEW YORK — Credit unions and community banks, with a few notable exceptions, outrank large banks in customer satisfaction and loyalty, a new survey found.

Informa Research Services Senior Vice President Paul Lubin noted that credit unions and smaller banks overall received high marks in customer service and loyalty. “Yet,” he added, “a few of the large banks are clearly leading the way in providing exemplary branch customer service. These notable exceptions among the largest banks are Washington Mutual, SunTrust and Wachovia, which outrank all except for community banks and credit unions.” The Informa Research Services survey also found that Citizens and Bank of America were also among the “Top-20 institutions that do well in garnering customer commitment.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.