PHOENIX — What a difference a name change makes.
In a little under five weeks, Arizona State Credit Union has made the most of a name change and a major re-branding of its entire organization from logo to the revamping of all 22 of its branches by launching a "Welcome Back 6″ campaign.
On the heels of a recent unique 121-day Certificate campaign, the "Welcome Back" promotion featured an 11-month, 6% APY Share Certificate with a minimum deposit of $25,000.
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