AUSTIN, Texas — United Heritage Credit Union has about 1.8 million reasons to celebrate. Its four-month Chevy Tahoe Giveaway promotion was a bona fide hit with members.
From May 1 to Aug. 31, over 4,400 members entered for a chance to win the three year use of a 2007 Chevy Tahoe purchased by the credit union, of which 1,900 were new United Heritage members–representing a $1.8 million infusion of new money into the credit union.
Nonmembers received one entry for simply becoming a member and once membership was established the more products and services members took advantage of, the more opportunities they had to win. For example, members could earn up to seven entries for closing on a $100,000 secured loan.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
