AUSTIN, Texas — United Heritage Credit Union has about 1.8 million reasons to celebrate. Its four-month Chevy Tahoe Giveaway promotion was a bona fide hit with members.
From May 1 to Aug. 31, over 4,400 members entered for a chance to win the three year use of a 2007 Chevy Tahoe purchased by the credit union, of which 1,900 were new United Heritage members–representing a $1.8 million infusion of new money into the credit union.
Nonmembers received one entry for simply becoming a member and once membership was established the more products and services members took advantage of, the more opportunities they had to win. For example, members could earn up to seven entries for closing on a $100,000 secured loan.
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