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AUSTIN, Texas — United Heritage Credit Union has about 1.8 million reasons to celebrate. Its four-month Chevy Tahoe Giveaway promotion was a bona fide hit with members.

From May 1 to Aug. 31, over 4,400 members entered for a chance to win the three year use of a 2007 Chevy Tahoe purchased by the credit union, of which 1,900 were new United Heritage members–representing a $1.8 million infusion of new money into the credit union.

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