HARRISBURG, Pa. — Consumers driving on the Pennsylvania Turnpike or listening to the state's Traffax reports on radio and television will soon be seeing or hearing ads about joining a credit union.
The Pennsylvania Credit Union Association has released the theme and artwork for the 2006 Statewide Network of Advertising in Pennsylvania (SNAP) awareness campaign and plans to begin blanketing the media throughout the state with the credit union message.
This marks the 33rd anniversary of the campaign, making it possibly the oldest continuous running credit union awareness campaign. What's more, it's still funded by voluntary contributions. To fund this year's campaign, voluntary contributions totaling nearly $160,000 were raised from 216 credit unions.
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