MADISON, Wis. — Like many credit unions and CUSOs, CUNA Mutual Group acknowledges it is facing increased competition, but innovation and collaboration are two strategies that can help all three entities thrive.

That was one of the messages at NACUSO's 2006 CEO Collaborative held Sept. 14-15 and hosted by CUNA Mutual at the Credit Union Center here. Approximately 70 CUSO and CU lenders attended the two-day forum to discover key challenges, opportunities, and solutions to grow membership and improve business results.

"The financial services landscape is changing, and that's having a significant impact on how credit unions and CUSOs plan and operate their businesses," said Don Davidson, CUNA Mutual vice president, Credit Union System Relations. "New competitors are aggressively pursuing your members to gain more market share, while simultaneously, members are expecting more from their financial institutions."

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