ATLANTA -- William Mills Agency, an independent public relations firm serving companies in the financial services industry including a number of credit union companies, is going global.

The agency has formed a strategic partnership with London-based Hotwire Public Relation's banking and finance practice.

The move is designed to help both agencies expand their footprint in the banking and finance industry across the United States and Europe.

"This is a tremendous opportunity for William Mills Agency to serve international companies," said William Mills Agency President Scott Mills. "This partnership will also enable us to share ideas and industry intelligence."

Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services. Since its foundation, Hotwire has won a number of prestigious awards across Europe and maintains offices in the United Kingdom, Germany, France, Italy and Spain.

William Mills serves the following firms that target credit unions: Equifax, Open Solutions, Level5, Redbeard Communications, FICS, and Integrated Media Management.