MEDFORD, Ore. — After 50 years, Rogue Federal Credit Union is revving up its image with a new awareness campaign to build its brand image as a community partner.

A new 2006 burgundy-colored Ford Mustang convertible sporting the credit union's 50th anniversary logo and "Win Me" graphics on the front and doors can be spotted in parades and other community events around town.

The moving awareness "ad" is the talk of the town and members are lining up for a chance to slide behind the wheel and drive the Mustang home.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.