MEDFORD, Ore. — After 50 years, Rogue Federal Credit Union is revving up its image with a new awareness campaign to build its brand image as a community partner.

A new 2006 burgundy-colored Ford Mustang convertible sporting the credit union's 50th anniversary logo and "Win Me" graphics on the front and doors can be spotted in parades and other community events around town.

The moving awareness "ad" is the talk of the town and members are lining up for a chance to slide behind the wheel and drive the Mustang home.

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