PSB Launches How-to Series for Marketers

LAKE FOREST, Calif. — PSB, The Marketing SuperSource has unveiled four how-to brochures, designed to guide marketing professionals through the process of promoting key products. “With 15 years in the industry, we have a clear understanding of what works,” said Mark DeBellis, president of PSB’s financial services division. “Our staff offers guidance and direction to hundreds of clients every year, and we thought a brochure series would be the perfect way to distill this knowledge into easy-to-follow outlines.” Brochure topics range from Opening a New Branch and Developing a Loan Program, to Promoting a Free Checking Program, and Developing Deposit Accounts. “At one time or another, virtually every financial institution faces the same marketing challenges,” says DeBellis. “In developing or enhancing a given program, the challenge is not only knowing what to do–you also have to know when and how. The brochures present a lot of information in a very practical format, with helpful tips, timelines and checklists to help make sure nothing gets overlooked.” PSB, The Marketing SuperSource is a full service provider that offers design, prepress, lithographic, and digital printing, bindery and mail house services.