JENSEN BEACH, Fla. — John Nelson is very familiar with the Florida mortgage market and credit unions’ reluctance to offer loans they consider too risky. But the founder and president of Florida Member’s Mortgage says credit unions’ attitudes need to change so they can better respond to the state’s demographics and members’ needs.

Nelson has been involved with mortgage lending for credit unions in Florida through Florida Member’s Mortgage for nine years when he founded the company as a privately-owned credit union mortgage broker, but his credit union experience actually pre-dates that back to 1981. He started out at Seattle Pacific University CU and has also worked at King County CU, Seattle; Gold Coast FCU, West Palm Beach, Fla.; CUNA Mortgage Corp.; and the Florida Credit Union League.

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