ATLANTA — The second quarter marked several milestones for Ceto and Associates, a consulting firm that provides revenue enhancement solutions for the financial industry. The firm said it signed on its 1,000th client and provided solutions to 76 new financial institutions, which increased revenue by 16% when compared to first and second quarter of 2005. Ceto said it also increased its staff by 27% in the second quarter. According to the company, a majority of Ceto's sales were credited to its Deposit Reclassification and C3 solutions. Deposit Reclassification allows financial institutions to convert non-interest earning reserve requirements into interest earning assets by restructuring transactional accounts. C3 analyzes vault cash flow at the branch level, enabling financial institutions to optimize institution-wide currency levels and reallocate excess vault cash into earning assets. Ceto was founded in 1994.
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