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TORONTO – There are five things the most successful businesses have in common, according to productivity expert Jason Jennings, who spoke at the opening general session of NAFCU’s Annual Conference.

First, they have a cause, “a very reason for the existence of the organization,” he said. It has to be big, it has to be bold, it has to be inclusive and provide meaning to people’s lives. “Culture is the one competitive advantage that you as credit unions will ever have,” Jennings, a 37-year credit union member, stated.

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