CAMBRIDGE, Mass. – When it comes to investments, the age of the investor is certainly a strong predictor of behavior and perceptions. According to an extensive report from Forrester Research Inc. titled The Generations Of Financial Services Consumers-Examining How Financial Needs Differ Across Generations Of US Consumers, senior citizens, defined as those born between 1900 and 1945, tend not to buy investments online. On the other hand, well over half (75%) of Baby boomers interviewed go online at least monthly to check their investments and other accounts. Gen Xers, those born between 1964 and 1975, are the most likely to buy or sell investments online (9%).Gen Yers, those born between 1976 and 1987, tend to mirror Gen Xers in this area.
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