DES MOINES, Iowa – The Iowa Credit Union League launched a new Vendor Involvement Program to encourage mutually beneficial relationships between vendors and Iowa credit unions.

"The VIP provides a unique and comprehensive platform for vendors to interact with Iowa credit unions," said Ann Lohry Smith, VIP manager. "The league's goal was to implement a program that would provide many positive benefits to vendors and credit unions, such as enhanced communication and increased vendor participation in credit union events."

The VIP is a value-added partnership with the league that provides vendors more opportunities for contact with their credit union clients and opportunities to gain a better understanding of the credit union industry. For an annual investment, vendors can have access to a credit union directory, can list their own company information on the league's site, and choose from a list of exclusive sponsorships.