TAMPA, Fla. - MacDill Federal Credit Union is helping membersescape the ordinary this summer with a new "Field of Dreams" loancampaign. With low rates for loans on almost every mode oftransportation that can be used during the summer vacation seasonfrom cars, RVs and motorcycles to pleasure boats, the campaign,inspired by the classic baseball movie, is slated to run throughJuly 31.
|"This campaign is all about making dreams come true," saidMacDill FCU Chief Lending and Operations Officer Kevin Sweeney."Americans enjoy traveling, and we believe the timing is right topromote the low rates we offer for financing vehicles andwatercraft."
|A baseball-themed "pitch" meeting kicked off the campaign, whichwill include a media mix of outdoor, newspaper, radio and onlineadvertising. With the help of fellow teammates from the lending andmarketing teams, Sweeny and Senior Vice President of Marketing/Business Development Frank Carter led attendees in a rousingMacDill FCU rendition of "Take Me Out to the Ball Game," that gotstaffers excited about the new campaign. In addition, gift bagsfilled with "Field of Dreams" promotional merchandise were handedout.
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