SPRING LAKE, Mich. – When you compare your marketing budget to that of the giant bank down the street, do you feel like David trying to down Goliath with a pitiful slingshot?
That's a great position to be in, declares Tony Rubleski. His company, Mind Capture Group, works with businesses including credit unions to develop marketing ideas.
"Continue actively promoting the benefits of credit unions, and position yourself as David versus Goliath," Rubleski advises. "Continue to actively promote the benefits of the credit union. A lot of people don't like large, large multinational companies. People love the underdog."
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