SUITLAND, Md. – Microsoft Money financial institution partners' quarterly newsletter Money Talks has recently shined a spotlight on Andrews Federal Credit Union's "Shed the Debt" campaign.
The promotional campaign designed and developed with Rottman Creative Group highlights AFCU's debt consolidation program and aims to help members become financially fit.
With its program, AFCU offered promotional copies of Microsoft Money 2006r to approved loan members. According to Money Talks, "the campaign is clever and accessible."
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"This partnership with Microsoft made a lot of sense for us," said AFCU Marketing Manager Steven Tripp. "Our core purpose is to improve the quality of our members' financial lives. We think this makes a statement that we want to do more than just give our members a consolidation loan and be done with it. We're backing up our commitment. We are showing our members that we care about getting them more fiscally fit."
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