ATLANTA – Ceto and Associates, a national consulting firm providing revenue enhancement solutions for the financial industry, reported steady strides in the first quarter. The firm provided its revenue enhancement solutions to 56 new financial institutions with combined assets of nearly $30 billion, enhancing its revenue by 21% when compared to the first quarter of 2005. A majority of Ceto's sales were attributed to its Deposit Reclassification and Ceto Cash Calculator or C3 solutions, the company said. Deposit Reclassification enables financial institutions to convert non-interest earning reserve requirements into interest earning assets by restructuring transactional accounts. C3 analyzes vault cash flow at the branch level, enabling financial institutions to optimize institution-wide currency levels and reallocate excess vault cash into earning assets. Ceto also increased its staff by 10% in the first quarter.
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