HARRISBURG, Pa. – A television commercial designed to educate Pennsylvania credit union members and the public at large about the benefits of shared branching has won an award. The Telly Awards are meant to "honor outstanding local, regional, and cable television commercials and programs," according to The Creative Group, a marketing firm which is the awards central sponsor. The Triscari Group, the advertising agency which crafted the ad, won the award for a television ad sponsored by the Pennsylvania Credit Union Service Centers and five Pittsburgh area CUs. The ad uses a network of lines running between the shared branching "swirl" brand to introduce the notion of connection between branching and then shifts those lines into a hammock in which a cartoon character relaxes to indicate the campaign's "just relax" theme. The five Pittsburgh area CUs which helped sponsor the ad are the A-K Valley FCU, the Clearview FCU, Omega FCU, Pittsburgh Central FCU and the WEST-AIRCOMM FCU.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.