X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

FORT WORTH, Texas – Ten credit unions ran a full page advertisement in February to let some of the former OmniAmerican FCU’s members know that they still have a credit union option if they want one. OmniAmerican, based in Fort Worth and Community CU, based in Dallas, became mutual banks in 2005 and both have plans to issue stock under mutual holding company structures in the future, according to their disclosure documents sent to members during the course of the balloting on the decision. “When we looked at the situation, we just thought there had to be someway of reaching those members {of OmniAmerican} and letting them know that they still had credit unions,” explained Rochelle Drake, vice president with the $611 million CU. “And since we can’t sit outside their branches in the parking lot, we thought we would take out an ad,” she said. Once the advertisement was drawn up, Drake said the credit union approached other CUs in the Fort Worth area to see if they wanted to participate and eight eventually did, she explained. The nine credit unions together paid roughly $7,500 for a full-page advertisement that ran on Saturday, Feb. 25. “We didn’t want to do anything confrontational or anything like that,” Drake said. “We wanted to let the members who still want a credit union to know they can have one.” The other eight credit unions were the $50 million Arlington FCU, the $13 million Family 1st FCU, the $37 million First Class American Credit Union, the $92 million Fort Worth City Credit Union, the $29 million Members Credit Union, the $31 million My Credit Union, the $44 million Security One FCU, and the $110 million Unity One FCU. Drake said her credit union hadn’t set up any mechanism to measure how many new members came in from the advertisement, but she said that credit union staff had mentioned that people signing up had mentioned seeing the ad.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.