SAN DIMAS, Calif. – WesCorp Vice President of Marketing Connie Andermahr is a familiar face to many in the credit union industry For 30 years she ran her own ad agency that works primarily with credit unions and credit union organizations. About five months ago she decided to take a position heading up WesCorp's marketing department. "It's a big step up, very challenging. I hope my experience working with credit unions can help WesCorp get a little more connected to what credit unions really need," she said. This isn't Andermahr's first marketing job in the industry. She also worked for Provident Central CU off and on in marketing. Andermahr is leading a member centric initiative at WesCorp. For one, the corporate is trying to make it easier for credit unions to understand all that WesCorp does and offers. It's taken hordes of printed materials, brochures, etc. and put them in a CD format to make it easier for credit unions to learn about the corporate. It still uses paper-based marketing materials, as some CUs prefer it because their IT systems aren't very advanced, but the paper items have also been revamped. "We want to find out ways we can help members. That's one of the big initiatives here, making sure we communicate with all of them and let them know we have a solution for them," she said. Andermahr said WesCorp has also integrated marketing with its business development department. This has helped WesCorp develop much more targeted campaigns. "We do a lot of tracking of credit unions with all of our relationship managers," she said. Developing new business on the East Coast is a big focus for WesCorp right now, so it tailors materials for CUs in that region. WesCorp has a number of elements to its marketing department. It has two designers, a multi-media expert, someone focused on Webcasts and a person for advertising. Andermahr is still getting used to working for one company, instead of many when she ran her ad agency. "It's definitely very different from what I was used to. I was my own boss." -

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