X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ELGIN, Ill. – Church of the Brethren Credit Union has come up with an innovative way to woo new members. Not only will the $4.9 million credit union give new account holders a pink piggy bank, it will also make a $5 donation to Heifer International to purchase pigs – yes, the live ones. Founded in 1944, Heifer International provides cows, pigs, goats and other animals to impoverished families around the world. According to the credit union’s Web site, “pink is a color used to signify good inner health for all people.” Those eligible to join are members of the Church of the Brethren including employees and family members and other Brethren affiliated organizations such as colleges. Church of the Brethren CU was chartered in 1938 by the employees of the Brethren Publishing House and the General Brotherhood Board. In 1986 it merged with the Brethren Parish CU, which was established in 1941. In February 2004, it changed its name to Church of the Brethren CU and expanded its charter. Today, it serves more than 1,300 members.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.