MISSOULA, Mont. – Montana First Credit Union's new ad campaign with its "one for all" attitude literally showcases the credit union difference. Billboards sporting the Web site www.wakeupmissoula.com have sprouted across town and promote all credit unions not just Montana First CU. The Web site featuring a ringing alarm clock asks a simple question: "It's Your Money. Shouldn't It Be at Your Credit Union?" "After four years of record-setting profits (over $123 billion last year) the banking industry is on track to set another profit record this year. Credit unions are a better way," states the site. In addition to a link to Montana First CU for Missoula residents, the site also includes real-life examples of the credit union difference, tips on how to join a CU and links to the Montana Credit Union Network so consumers can find which credit union they are eligible to join.