DAYTON, Ohio – To develop and execute a new brand strategy, Cinfed Federal Credit Union has turn to integrated marketing firm MarketMatch. The project will include member and stakeholder research, organizational analysis and design and verbal strategy recommendations for expressing the newly defined brand. MarketMatch will also team up with LiBrandi Communications Group, a marketing communications firm focused on brand identity and development, to assist with key branding elements. The project is scheduled to begin in August and will extend into 2006.
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