HUNTINGTON BEACH, Calif. -nuVision Financial Federal Credit Union is hitting the streets with a tribute to its Surf City roots. A 2005 Honda Element wrapped with messages about the credit union's auto loans and free checking products and a surfboard mounted to the roof stands out as it tools around town. "We wanted a look that shows how proud nuVision Financial is to serve and represent the Huntington Beach community," said Kerry Lewis, vice president of sales and marketing at nuVision Financial. "Now the events that we attend will have the Surf City feel to them." Designed by Simon & Associates Advertising,the customized wrap includes the credit union's logo and phone number. According to Lewis, the wrapped Element is just one of the steps nuVision Financial is taking in its re-branding project to let the local community know who nuVision Financial is and the role it can play in helping families reach their financial goals.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.