X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

As credit unions court Hispanic members, here’s one study they need to pay attention to. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy, a growing number of Hispanics are comfortable going online for everything from information gathering to downloading music. Hispanics now turn to the Internet to learn more about products, share opinions and improve their lives logging an average of 9.2 hours a week online at home compared to 8.5 hours a week logged by the general population. Here are few other survey findings: * Online Hispanics are about as likely (54%) as the general population (56%) to look for information about financial questions or needs. * 43% use the Internet regularly or occasionally to open a bank account or do online banking, up from 34% in 2004. * 23% are planning on buying a new home in the next 12 months, which is significantly higher than among the online general population of 16%. * 56% of online Hispanics cite owning their own business as a goal compared with 36% of the online general population.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.