As credit unions court Hispanic members, here's one study theyneed to pay attention to. According to the third annual AOL/RoperU.S. Hispanic Cyberstudy, a growing number of Hispanics arecomfortable going online for everything from information gatheringto downloading music. Hispanics now turn to the Internet to learnmore about products, share opinions and improve their lives loggingan average of 9.2 hours a week online at home compared to 8.5 hoursa week logged by the general population. Here are few other surveyfindings: * Online Hispanics are about as likely (54%) as thegeneral population (56%) to look for information about financialquestions or needs. * 43% use the Internet regularly oroccasionally to open a bank account or do online banking, up from34% in 2004. * 23% are planning on buying a new home in the next 12months, which is significantly higher than among the online generalpopulation of 16%. * 56% of online Hispanics cite owning their ownbusiness as a goal compared with 36% of the online generalpopulation.

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