CORVALLIS, Ore. – This isn't a typical sight -credit unions and Sports Illustrated having the same person featured on the cover? The last issue of brass CU featured Grayson Boucher, aka The Professor from And 1′s traveling street ball basketball team. One month later Sports Illustrated also did a feature on And 1 and Grayson was featured on the cover. "I think that type of exposure would be impossible for any individual credit union to be able to get in terms of sponsorship or endorsement from someone on the cover of Sports Illustrated," said Bryan Sims, CEO of brass|MEDIA Inc., which specializes in helping credit unions connect with young adults. "Every one of our credit union partners had their logo on the cover with Grayson, with ads in the magazine and copies sitting in branches with the same person who was on the cover of Sports Illustrated- on a `coolness factor' it may be unprecedented in the credit union industry." brass CU is a monthly magazine written by young adults for young adults that looks at "the money side of life-how to make it, how to manage it and how to multiply it."
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