RIVERSIDE, Calif. – Altura Credit Union staffers pictured here get ready to greet the crowd, estimated at 150,000, attending the 11th annual Orange Blossom Festival. The $639 million credit union has been a major sponsor of the event for a decade. The credit union's high-tech booth used “smart boards” and wireless technology to engage festival attendees. In addition, Altura CU SVP of Marketing and Corporate Communication Ricki McManuis provided commentary on the Orange Blossom Parade for a local television station.
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