RIVERSIDE, Calif. – Altura Credit Union staffers pictured hereget ready to greet the crowd, estimated at 150,000, attending the11th annual Orange Blossom Festival. The $639 million credit unionhas been a major sponsor of the event for a decade. The creditunion's high-tech booth used “smart boards” and wireless technologyto engage festival attendees. In addition, Altura CU SVP ofMarketing and Corporate Communication Ricki McManuis providedcommentary on the Orange Blossom Parade for a local televisionstation.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.