RIVERSIDE, Calif. – Altura Credit Union staffers pictured hereget ready to greet the crowd, estimated at 150,000, attending the11th annual Orange Blossom Festival. The $639 million credit unionhas been a major sponsor of the event for a decade. The creditunion's high-tech booth used “smart boards” and wireless technologyto engage festival attendees. In addition, Altura CU SVP ofMarketing and Corporate Communication Ricki McManuis providedcommentary on the Orange Blossom Parade for a local televisionstation.

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