SAN JOSE, Calif. – Meriwest Credit Union has named Tony Cortez vice president of marketing. Cortez is responsible for directing the development of Meriwest’s marketing strategy, including strategic planning, new product development, marketing through CRM and Web site channels, customer needs analysis and benchmarking. “Tony brings with him a significant brand development expertise” said Meriwest CU Executive Vice President/Chief Operating Officer Julie Kirsch. “I am confident that his creative and marketing development skills will contribute to the growth of member satisfaction and the Meriwest brand experience.” Prior to joining Meriwest, Cortez was owner of Cortez Media in Dallas, Texas where he provided strategic product and brand marketing solutions to a variety of businesses. Before that, he was vice president of marketing for Bag `n Baggage in Dallas, a national specialty retailer, where he planned creative retail solutions and product development to meet corporate marketing plans. His background includes roles as a creative director with advertising agencies as well as working for Fossil Watches. Cortez has a bachelor’s degree in Advertising from Sam Houston State University and has participated and chaired multiple design and marketing conferences.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.