SAN JOSE, Calif. – Meriwest Credit Union has named Tony Cortez vice president of marketing. Cortez is responsible for directing the development of Meriwest's marketing strategy, including strategic planning, new product development, marketing through CRM and Web site channels, customer needs analysis and benchmarking. "Tony brings with him a significant brand development expertise" said Meriwest CU Executive Vice President/Chief Operating Officer Julie Kirsch. "I am confident that his creative and marketing development skills will contribute to the growth of member satisfaction and the Meriwest brand experience." Prior to joining Meriwest, Cortez was owner of Cortez Media in Dallas, Texas where he provided strategic product and brand marketing solutions to a variety of businesses. Before that, he was vice president of marketing for Bag `n Baggage in Dallas, a national specialty retailer, where he planned creative retail solutions and product development to meet corporate marketing plans. His background includes roles as a creative director with advertising agencies as well as working for Fossil Watches. Cortez has a bachelor's degree in Advertising from Sam Houston State University and has participated and chaired multiple design and marketing conferences.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.