The debate about using "banking" words in credit union marketing is a no-brainer for our credit union. We have never used the word "bank" in any of our marketing vocabulary because we also feel it betrays the "credit union difference." We use the term "online account management" when we refer to our "NetBranch" or Internet branch system. Glenda Kight Marketing Director Kimberly Clark Credit Union Memphis, Tenn.
NOT FOR REPRINT
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
