Regarding your online voting poll (see page 4), "Should credit unions eliminate "bank" and "banking" from their marketing vocabulary?", I don't see how we can altogether. I think we should as much as possible, but it can be difficult. What's the alternative to home/online banking? Home credit unioning? What I can't understand is why the oldest credit union in the country (St. Mary's Bank) continues to have the word "Bank" in its official name rather than "Credit Union". Ken Moser VP, Marketing Arsenal Credit Union Arnold, Mo.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.