DENVER - DPS Credit Union and Safeway Rocky Mountain FCU aremoving ahead with a proposed merger, having now won both state andfederal regulatory approval with a final membership vote by Safewaymembers in June. The combined organization, slated to be effectiveOct. 1, would become the third largest CU in the state with assetsof $720 million. "We don't have a new name yet, but we have hiredAmelie Co. of Denver to develop a name, branding and a new logo,"said Duane Bruno, chief operations officer at DPS. The DPS/Safewaymerger has been in the works for more than a year and according toa release, it "grew out of strategic planning sessions and talksamong the all-volunteer, unpaid boards of directors and managementteams of both organizations."