ST. PETERSBURG, Fla. – PSCU Financial Services, the card processing cooperative that serves over 500 credit unions which process their card transactions with First Data Corp., has released millions of rewards points to winners of its second annual sweepstakes. CURewards Sweepstakes is designed to boost activity for credit unions' credit and debit cardholders during the all-important holiday spending season, the cooperative said. In addition to the grand prize of one million points, three first place prizes were awarded for 100,000 points each and six second prizes were issued for 50,000 points each. As part of the CURewards program, points may be redeemed for appliances, jewelry, electronics and a wide variety of merchandise as well as airline tickets, cruises, car rentals and other travel opportunities. Nearly one million cardholders from 138 credit unions participated in the contest, PSCU said and credit and debit card transactions made between October 1, 2004, and December 31, 2004, were eligible for prizes. "Rewards programs do more than achieve top-of-wallet attention during the holiday season. They have also been proven to boost transaction volumes and loyalty throughout the year," said PSCU CEO David Serlo.

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