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WASHINGTON – Sharing information electronically with members has come a long way since “brochure” Web sites and static FAQs. Automated advice, corporate portals and digital knowledge bases now allow credit unions to offer members and staffers easily accessible information that can answer questions in ways that enhance service and save time. Callahan & Associates has released a 17-page report on the topic, titled “Digital Knowledge Management Strategies.” The report includes analysis of the offerings, several case studies and a list of vendors in the credit union space. The cost is $99 and the downloadable report is available at www.creditunions.com/store/research/knowledge.asp. “Knowledge-management approaches enable credit unions to not only provide more-accurate advice to members through all channels, but position these credit unions as a trusted provider of unbiased and relevant financial information,” said Tom Geggel, industry analyst at Callahan. “U.S. corporations have been focusing on digital knowledge management solutions and their potential benefits for the past few years. More recently, leading credit unions have deployed solutions that begin to address this opportunity,” Geggel said.

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