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BATON ROUGE, La. – It took two years of due diligence but Dow Louisiana Federal Credit Union says the research it gathered during that time will help launch its member business lending program. The $114 million credit union recently signed on with J.R. Bruno & Associates, a Glendora, Calif.-based business lending consulting firm, which will provide it with training, consulting and assistance with both member business loans and SBA loans. The timing seemed right to launch an MBL program given the credit union’s growth rate bolstered by taking in underserved areas but due diligence was “desperately needed in order to fulfill a burgeoning need from members,” said Jeff Hendrickson, president/CEO of DLFCU. “Dow Louisiana Federal Credit Union spent two years researching business lending and how we might approach this new product offering,” Hendrickson said, adding J.R. Bruno & Associates’ “solid, long-term approach to support” and “comprehensive step-by-step assistance” aided in their decision to go with the firm. Formed in 1972 by a small group of Dow Chemical employees, the credit union currently serves more than 13,000 members. It was named the 2004 Federal Credit Union of the Year by NAFCU for credit unions under $150 million in assets.

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