X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

LANCASTER, S.C.-NCUA Board Member Debbie Matz was scheduled to participate in the grand opening of Founders Federal Credit Union’s first bilingual branch last week after deadline. “The future of the credit union community depends upon serving America’s fastest-growing ethnic groups,” she commented. “Latinos are under-represented in credit union memberships; reaching them requires different approaches. I believe Founders could serve as a model across the nation for credit union leaders who want to reach out to Latinos but are not sure how to approach them.” The $1 billion Founders FCU serves as an excellent example of a large credit union committed to serving its entire community, according to Matz. “Before establishing this bilingual branch, Founders reached out to leaders in the Latino community to identify their needs. Then the credit union introduced special services such as international remittances to meet those unique needs,” she noted. “This branch is the culmination of a comprehensive effort to reach an important group of potential members.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.