HOLLYWOOD, Calif. – First Entertainment Credit Union has tappedHollister, California-based brand strategy/creative design firmRedbeard Communications to provide members a uniqueentertainment-themed check series. “Our entertainment industrymembership is very media savvy, they are a pretty hip group, whichrequires a more sophisticated style of communication – the clichHollywood approach just won't work here,” said First EntertainmentCU Vice President of Marketing Roy MacKinnon. “This check series isa smart execution that will hit home with our members.” Designed byRedbeard, the check backgrounds feature surreal Hollywoodlandmarks- from a spotlight that takes the place of the sun as itshines down over the Hollywood skyline and “crop circles” of amusical score, to film reels resting on the Hollywood Hills. “Atfirst glance they appear very similar to the check styles that mostpeople are accustomed to seeing – graceful landscapes, prettyflowers, etc. But we've subtly integrated an entertainment industrytwist into each check design – so ultimately, once the member getsit, it should resonate with them, and hopefully generate a smile,”said Redbeard President Gregg Hoffman. First Entertainment CU hasworked with Redbeard on creative initiatives since 2001.

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