X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

HOLLYWOOD – First Entertainment Credit Union walked away from this year’s Marketing Association Conference with five awards. First Entertainment was awarded a Gold medal for a single direct mail piece promoting its “Good Fortune” auto loan program. Targeting a specific audience, the credit union successfully created awareness of the offer and increased its loan portfolio. Hollister, California-based brand strategy/creative design firm Redbeard designed a direct mailer that promoted the pre-approved offer through a “good fortune” theme using Magic 8 Ball, tarot card and fortune cookie imagery. According to Redbeard President Gregg Hoffman, being creative and crafting a compelling message are the keys to a successful direct mail piece. “Credit union members receive dozens of direct mail messages each week,” said Hoffman. “We know that we must first grab their attention in order to create a platform for communicating the credit union’s offer. First Entertainment’s members are unique and very media savvy – it takes a creatively positioned message to get their attention.” First Entertainment also won two Silver medals: one for a point-of-sale campaign creating awareness of its competitive low rates on new and used automobiles and the other for an “A List” brochure introducing specific services and programs to current and potential high net-worth members who demand more personalized attention. Additionally, the credit union was awarded two bronze medals: one for a comprehensive campaign focusing on its low rate home equity line of credit which featured an interactive dial device to suggest how the member could use the funds and the other for an outdoor billboard strategically placed to reach potential members and create brand awareness.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.