CALABASAS, Calif. and MILWAUKEE – A Digital Insight and Metavante bill payment white paper found clients who participated in the Digital Insight Growth and Retention Program (GRP) during 2003 saw 66% growth in bill payment over non-participants. The white paper includes profiles of marketing best practices at three top-performing clients, including Eastman Credit Union, Kingsport, Tenn. Eastman Credit Union generated bill payment end user increases of 79% in 2003. Eastman CU provide free online bill payment to its members. “Our research powerfully demonstrates that by employing some or all of the best practices discussed, financial institutions have driven significant advances in enrollment and usage within their client base,” said Drew Hyatt, senior vice president, marketing and sales operations at Digital Insight. “Metavante has been a strategic partner in the ongoing success of GRP and we look forward to our continued collaboration in driving higher adoption among our common clients.” The white paper summary can be viewed at www.digitalinsight.com/progserv/growth_retention.html.
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