PURCHASE, N.Y. – MasterCard has added two rewards programs and employee incentives to help it continue to build its business debit card product. The two new rewards programs will let small business debit card users earn points toward rewards with their card use and offer a cash incentive for activating the debit card. The employee incentive effort will reward MasterCard Member employees who secure business debit card accounts. Sixty "principal issuers" offer the card now, MasterCard said. According to MasterCard's research, 99% of small businesses have checking accounts, but only 13% use a debit business card.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.