MADISON, Wis. – With the U.S. Census Bureau reporting that minorities make up one-third of all Americans and are expected to grow to one-half by 2050, CUES has launched Multicultural Marketing: Opportunity for Growth. Written by Diversity Consultant/EthnoConnect President Michael D. Lee, the guide offers practical detailed advice on the ways in which culture ethnicity, history and shared experiences impact how people select financial services. In addition the guide is designed to help credit union marketers breakdown stereotypes, target marketing based on appropriate motivators, understand how people from various cultures view money and its role in their lives and develop communication styles that inspire trust and rapport. For more information regarding CUES Multicultural Marketing: Opportunity for Growth visit www.cues.org or call (608) 271-2664 ext. 3400.
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