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SARASOTA, Fla. – Automobile dealers who regularly access integrated solutions from Reynolds and Reynolds for finance and insurance tools now also can access Member Advantage Service Corp.’ core products – Payment Advantage and The Advantage Lease. Reynolds and Reynolds in Dayton, Ohio, recently released its new DMS suite of applications called RGS and also their new Desking application that integrates with their ERA product line. The company has also integrated into the applications Member Advantage Service Corp. credit union clients that offer Member Advantage’s core products into Reynolds and Reynolds’ DMS and RGS products. As a result, those credit unions operating an indirect product with any of Member Advantage Service Corp.’s products are now able to be in front of every dealership in their marketplace that uses one of the two Reynolds and Reynolds products. The company will also update rates, residuals, and guidelines for all of the on-going CUs’ indirect products. That means that when a new dealer signs up to do business on an indirect basis with a Member Advantage CU partner, the dealer can start contracting Payment Advantage loans or The Advantage Leases immediately.

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